Branding Messages for Company & Offers
Value Propositions in Depth
Websites & Website Content
Sales Tools & Presentations
Campaigns to Drive Revenue
Outbound Packages & Leave Behinds
Team Talking Points
Getting to the best possible messages is usually the most important fundamental step of your marketing communications. We help you put additional focus on messaging so that you get a higher return on whatever you spend to generate revenue — sales, sales support, channel expense, media – everything you invest to drive the top line.
We are good listeners. To you and your vision, to your management team, to your sales and servicing teams, to your partners, to your customers. What are they thinking and feeling about your offers? What are they thinking and feeling about the other best offers in the market?
We like to look closely at the data. What do we know or can we quickly learn about the trending customer buying habits and preferences? What do the competitive losses say?
How is the picture going to change this year?
We will double-check with you that we are understanding the business — before we bring you our message recommendations. With that understanding in place, we will provide you with a complete package of messaging deliverables that work as a powerful face to your markets and to those who help you serve them:
COMPANY BRANDING STATEMENTS
VALUE PROPOSITIONS FOR EACH OFFER
WEBSITE CONTENT No, you don’t have to rebuild the website, but you will want to change some of the content
SALES PRESENTATION MATERIAL FOR KEY MESSAGES & VALUE PROPOSITIONS
SALES OUTBOUND PACKAGES & LEAVE BEHINDS
TALKING POINTS FOR TEAMS
Maximize the impact across all channels by delivering your new, more powerful messages in every venue. Focus your resources on the most critical communications for driving customer thinking – the website(s), the presentations, the outbound campaigns.
Count on us for good advice on how to balance your resources to get the most impact. We take pride in helping optimize marketing resources – from the smallest budgets to the largest.
Going forward, keep the messages fresh with testing, no matter how simple. Keep close attention to what the channels are saying, always pushing for newer, even stronger messages.
Creating and managing campaigns that can actually drive your business growth demands ongoing focus.
We partner with you to deliver business results. Driving users to the landing pages. Driving leads to the sales channels.
Our process is called Programmatic Marketing (1), a nearly universal approach to winning with marketing. The formula is deceptively simple:
1) Understand Your Customers
2) Invest to Maximize Return
3) Engage Customers More Effectively
Intelliventure can help you shape the right program to drive your business growth.